Cookie Policy
To ensure that we always provide an easy and reliable online experience for our customers, we rely on small pieces of information that are stored on your device. These small files are called cookies and they are used to make your online experience as good as it can be.
For example, cookies can be used to:
- Recognise your device so that you do not have to enter your information several times during one task
- Recognise what you have added to your basket so that you do not have to keep adding the same items your basket during your visit
- Allow us to see data on how people are using our website to ensure that we are providing them with the best service possible
| Cookie | Name | Purpose | More Information |
|---|---|---|---|
| Google Analytics |
__utma |
These cookies are used to collect information about the people that visit our website. We use the information to analyse and react to the ways people use our website. This allows us to continually update our website to ensure that visitors are always receiving an optimal customer experience. | Click here |
| Shopping Basket Cookie | CART | This cookie records your shopping basket number. This allows us to maintain the contents of your basket if you leave the website and return. | View the Vax privacy policy |
| Essential site session cookie | frontend |
This cookie is essential for the site to operate. It is used to track information about the decisions you make during your visit. | Click here |
| Essential site cookie | CATEGORY_INFO | This cookie is used the track what options you have selected in the layered navigation on our category pages. This is to ensure that we do not forgot what type of item you are looking for. | View the Vax privacy policy |
| Atlas | These cookies are used to collect information about the marketing activity and the sales driven from this activity. The information is used to compile reports and to help improve the site and marketing activity. The cookies collect information in an anonymous form, including the number of clicks to the site from marketing activity, where the clicks have come from and the number of sales. | Click here | |
| Essential site cookie | VIEWED_PRODUCT_IDS | This cookie is used to allow us to remember what products you have viewed previously so that we can suggest items that may be useful to you. | View the Vax privacy policy |
| Optimizely |
optimizelyBucket |
Optimizely is a web content A/B testing software which allows us to perform content tests to optimize the experience of our users. These cookies collect information about user engagement and the version of the test they were exposed to. | Click here |
| Google Retargeting | id | These cookies are used to collect information about customers who have been to the site and not purchased a product. We use the information to serve ads to customers based on prior visits to our website. The cookies collect information in an anonymous form. | Click here |